Nearly four months after it banned all ads related to cryprotocurrencies and related content, Google announced that it will begin allowing cryptocurrency exchange advertisements in the U.S. and Japan.
In an update to its financial products and services policy, Google indicated that it will “allow regulated cryptocurrency exchanges” to advertise in the two countries, effective in October.
Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.
About $60 billion of value in the cryptocurrency market was wiped out in the span of 24 hours when Google – the largest digital advertiser in the world – banned ads for digital coins over the summer. In January, Facebook banned advertisements that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices,” including ads for initial coin offerings and cryptocurrencies.
However, Facebook partially backtracked on its ban about four months later, updating its policies to “allow ads that promote cryptocurrency and related content from pre-approved advertisers.” Facebook will continue to ban ads that promote initial coin offerings and binary options.
Twitter also banned all ads promoting cryptocurrencies and ICOs in March.
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